What do sporting clubs need to be successful? A visionary coaching team, good support staff, a strong list of players, diehard fans, and the biggest intangible – a good culture. The first four factors are easy to quantify; culture is less easy to understand. Former AFL great Peter Schwab defined it as “a pattern of behaviour that has endured or underpins an organisation.” He believes it is built on the five pillars of vision, values, people, communication and evaluation. Schwab also stated that sporting club culture includes, “The learned and shared behaviour of a community of interacting human beings.” In short, the internal attitudes and actions of a club will impact on public perception. Trouble that spills out from behind closed doors often makes its way onto the court and into the audience.